Writing information products (eBooks) is one of the most popular ways of starting an online business.
Why? Because the subject range is unlimited as is the angle or perspective you can bring to the subject. Plus, it costs nothing except your time to create it.
But it is not always trouble-free. How do you get started and how do you manage if you have never written a book before?
First, and most important - write about something you know. This allows you to keep the book flowing, give credibility and shows your readers you have some insight on the subject - and hence something to offer they may not have heard before.
Next, the hardest part of writing is - the first sentence. When you look at the whole project, it seems like an impossible task. You have to break it down into manageable tasks.
I like to use analogies; so think of climbing a mountain. You are standing at the foot of it and looking up at its summit vanishing into the clouds. How can you possibly scale such an immense and dangerous mountain?
There is only one way to climb a mountain - Step by Step.
Now think of writing your ebook in the same light. You must create it step by step, and one day, you will take that last step and find yourself standing on the summit with your head in the clouds. And that day will come much sooner if you keep momentum and enthusiasm.
The first thing you have to do, as if you actually were a mountain climber, is to get organized. Instead of climbing gear, however, you must organize your thoughts. There are some steps you should take before you begin. Once you've gone through the following list, you will be ready to actually begin writing your ebook.
First, figure out your eBook's working title. It's not clear from your post if you have done this or not but it is vital. It gives you a focal point.
Jot down a few different titles, and eventually, you'll find that one that will grow on you. Would it make YOU read it?
As I said, titles help you to focus your writing on your topic; they guide you in anticipating and answering your reader's queries. Many non-fiction books also have subtitles. Aim for clarity in your titles, but cleverness always helps to sell books.
For example, Remedies for Insomnia: Twenty Different Ways to Count Sheep. Or: Get off that Couch: Fifteen Exercise Plans to Whip You into Shape.
Next, write out a thesis statement. Your thesis is a sentence or two stating exactly what problem you are addressing and how your book will solve that problem. All chapters spring forth from your thesis statement. Once you've got your thesis statement fine-tuned, you've built your foundation. From that foundation, your book will grow, chapter by chapter.
Your thesis will keep you focused while you write your ebook. Remember: all chapters must support your thesis statement. If they don't, they don't belong in your book. For example, your thesis statement could read: We've all experienced insomnia at times in our lives, but there are twenty proven techniques and methods to give you back a good night's sleep.
But if this is what you say, you must give twenty proven techniques else you lose credibility with your readers.
Once you have your thesis, before you start to write, make sure there is a good reason to write your book. Ask yourself some questions:
* Does your book present useful information and is that information currently relevant?
* Will your book positively affect the lives of your readers?
* Is your book dynamic and will it keep the reader's attention?
* Does you book answer questions that are meaningful and significant?
If you can answer yes to these questions, you can feel confident about the potential of your ebook.
Now, write out chapter headings. You might not end up using chapters but it will help break the task down into manageable stages that you can tackle one-by-one. Breaking the job into smaller tasks, or chapters, will make it easier.
Remember - like that mountain do it one step at a time.
Another important step is to figure out who your target audience is. It is this group of people you will be writing to, and this group will dictate many elements of your book, such as style, tone, diction, and even length. Figure out the age range of your readers, their general gender, what they are most interested in, and even the socio-economic group they primarily come from. Are they people who read fashion magazines or book reviews? Do they write letters in longhand or spend hours every day online. The more you can pin down your target audience, the easier it will be towrite your book for them.
Next, make a list of the reasons you are writing your ebook. Do you want to promote your business? Do you want to bring quality traffic to your website? Do you want to enhance your reputation?
Then write down your goals in terms of publishing. Do you want to sell it as a product on your website, or do you want to offer it as a free gift for filling out a survey or for ordering a product? Do you want to use the chapters to create an e-course, or use your ebook to attract affiliates around the world? The more you know upfront, the easier the actual writing will be.
Now, you seem to be specifically stuck at getting started. Here you need to think about you and your audience. What made YOU write the book and what do you want THEM to get out of it. You need to hook them early on and the best way to do this is to make them feel that you can answer their problems. After all, why did they buy the book? Make them feel they made the right decision and that you know what you are talking about.
Decide on the format of your chapters. In non-fiction, keep the format from chapter to chapter fairly consistent. Perhaps you plan to use an introduction to your chapter topic, and then divide it into four subhead topics. Or you may plan to divide it into five parts, each one beginning with a relevant anecdote.
Taking all the above into consideration, you could have your eBook finished in no time at all and ready to promote via your website. You could be well on the way to an internet best-seller.